Content delivery and a focus on lead-generation
Working with digital marketing agency Media Matters, we created a new site structure and migration plan for existing optimised content, and produced a series of wireframes and designs for the team.
We were asked to produce a modern design suitable for all devices, that allowed them to promote their various sub-branded business areas. Lead generation was important, as was a way for Rawlinsons to promote their ongoing programme of events.
With a large multi-site team, and a business that trades on reputation of its service and workforce, we created a team page that allows users to search by various attributes. A similar approach was used for their growing library of useful accountancy resources – part of their added-value offering to the local business community.