Manor Fresh
Manor Fresh sources, selects and packs potatoes and vegetables from its base in Spalding, Lincolnshire, and has done for more than three decades. They came to us for a website with the personality of the business behind it, and one their team could keep running without a developer on standby. We built it headless, on Sanity and Next.js, as a library of content blocks they assemble into pages themselves.
The Nitty Gritty



What we did for Manor Fresh
A flexible headless website built with Sanity and Next.js.
Flexible content blocks that bring Manor Fresh’s playful personality to life.
Flexible content for showcasing the company’s history, growers, suppliers, team and careers.
The site runs on Sanity, with a set of content blocks we designed and built: heroes, statistics, produce ranges, supplier logos, team, testimonials, timelines, video sliders, job listings. Their team stacks those blocks in whatever order a page needs, edits the content in place, and publishes. Nothing about the layout depends on us once a block exists.The front end is Next.js, served fast and rendered for search engines, with images optimised and a sitemap and redirects managed as part of the build. The editing experience is Sanity's; the visitor's is a static-fast site. Splitting the two is the point of going headless.
Manor Fresh is a produce business with people-centred values and a sense of humour, and the site carries it. Illustrated vegetables theme the sections, and headline statistics run with the tongue-in-cheek footnotes the brand is known for. We built the playful parts as controlled options inside the blocks, so the editors reach for personality from a dropdown rather than risk the layout to get it.
The build carries the parts of the business that win trust: a timeline of the company's history, the growers and suppliers it works with, the team behind it, and a careers section with live job listings. Each is a block or a content type of its own, so the story stays current because the people who live it can edit it.


