Benamic
Benamic
Creating a multilingual marketing platform that gives a global promotions specialist its own visual language and a content engine built to rank.
Benamic manages sales promotions for enterprise brands in more than 200 countries: cashback, gift-with-purchase, competitions, loyalty programmes. We designed their visual identity in full, built the WordPress platform their marketing runs on, and carried the same design system into HubSpot.
The Nitty Gritty
- ServicesWeb Design / Web Development / SEO
- CategoryPromotional Marketing
- TypeWordPress
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A complete design system
We designed Benamic's visual language in full: a colour and type system, a library of composite illustrations that blend photography with brand shapes, and a component set covering everything from hero panels to pricing tables. We hand-coded it all on Tailwind, without page builders, so every page the marketing team assembles stays on brand, with a mega menu putting promotions, guides and case studies one hover away from any page on the site.
Content engineered to rank
We structured the site the way search engines read it: strategy-guide hubs, each anchoring a cluster of supporting articles, more than seventy in all, with the CMS built so the hierarchy holds as the library grows. Case studies carry their own taxonomies for promotion mechanic, country and industry. Benamic also publishes an inspiration gallery, news and a blog, each with its own archive, filtering and search.
A calculator that does the maths in front of the buyer
Benamic's prospects want to know what a cashback promotion costs before they commit. We built a calculator that shows them: enter a retail price, cashback amount, expected sales and redemption rate, and it models the promotion's funding cost, recoverable VAT and revenue difference, formatted for whichever currency you pick. A prospect can test the numbers on their own promotion before they ever speak to sales.
English and German from one source of truth
The site runs in English and German on WPML, and the translation layer covers forms, SEO metadata and every content block alongside the page copy. The marketing team translates once, in one place, and the German site stays structurally identical to the English one.
The same brand inside HubSpot
Benamic's campaign landing pages live in HubSpot, so we built a full HubSpot CMS theme to match the main site: 46 modules, 17 sections, and the same design tokens, typefaces and colour system ported across. Visitors move from the website to a campaign page without noticing the change of platform.
