A new e-commerce store for Europe's largest supplier of high-grade specialist 4x4 vehicle and off road parts.
We worked together with 4x4 works to create a new WooCommerce e-commerce store for this well-known British business. The aim was to deliver a smooth online retail experience for customers that would convert every visitor to the site into brand ambassadors.
The Nitty Gritty
- ServicesWeb Design / Web Development
- TypeWordPress E-Commerce
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WooCommerce e-commerce store
An optimised bespoke WordPress theme for retail, with a focus on supporting customers with expert advice and technical data. Our site build provided lots of online opportunities for customers to talk to the team.
Supplier listing integration by API
With tens of thousands of products, 4x4 works needed efficient ways to import product listings, as well as bespoke automated integration with key suppliers and their product feeds to maintain real time stock pricing and technical data.
Technical migration from existing WordPress CMS
4x4 works’ successful online WordPress site needed adapting and future-proofing. So, while working with an existing platform, Free Thinking helped to form a seamless transition for customers.
Building upon a solid SEO foundation across a range of keyword topics, the new site launch had to take into account maintaining good search result placement for services and products.