An e-commerce migration to WooCommerce for an international consumer brand that makes their customers “feel a whole lot better”.
Lizi’s is a household brand, available in most major supermarkets, that provides healthy and nutritious granola and muesli products. We worked with Lizi’s to plan a migration from a legacy e-commerce system, to WooCommerce and WordPress.
The Nitty Gritty
- ServicesWeb Design / Web Development
- TypeWordPress E-Commerce
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Brochure website and e-commerce combined
The website needed to play a lead role in Lizi’s digital marketing strategy - with blog articles, recipes, video and more. In addition, they needed a robust e-commerce solution, along with sales and marketing tools (store finder, discounts, tiered pricing, voucher codes) and API integration with their distributor.
Bespoke Wordpress theme
To coincide with the launch of their new packaging and brand identity, the website design uses an improved logomark and visual style, with a unique colour palette and photographic style that reflects the high quality of the brand and products.
SEO and technical migration from bespoke CMS
Retention of search engine results was important to the project, as was extending the SEO-friendly snippets available for Recipes and Products.
Optimised checkout experience
Careful consideration and design ensured that the checkout flow is optimised and simple for website visitors, meaning that shoppers benefit from a positive online purchasing experience.