Atlantic Cedar
Atlantic Cedar
Creating a brand and a design-led website that give an enterprise transformation consultancy a digital presence as credible as the FTSE 50 clients it advises.
Atlantic Cedar is a management consultancy that advises FTSE 50 and global businesses on strategy, change and performance, with a promise of rapid insight and practical results. They came to us to move on from an ageing website, and asked for a step change: a new brand identity, and a modern site to carry it, as sharp and considered as the work they do for their clients.
The Nitty Gritty
- ServicesLogo / Web Design
- CategoryManagement Consultancy
- TypeHeadless CMS
Tell me more…
A credible digital home for an enterprise consultancy
Atlantic Cedar sells to FTSE 50 boardrooms, so the site had to earn trust on first impression. We gave them a new brand identity to lead with, its cedar-green and yellow at the centre, then built a clean, confident design around it: generous space, a clear hierarchy, and considered motion that guides rather than distracts. Every page makes a complex, senior offer easy to follow.
The Atlantic Cedar Blueprint
Their consulting approach follows a set path, from challenges and culture through to strategy, initiatives and delivery. We turned that into the Atlantic Cedar Blueprint: a single diagram of how they work. We designed it to hold up on both desktop and mobile, so it reads as well on a phone as it does on a boardroom screen.
A site the team runs themselves
Under the design sits a headless build: a Next.js front end with a Sanity CMS page-builder. We gave Atlantic Cedar a library of custom content blocks: services, team profiles with credentials, calls to action and lead-capture forms, so they can build and edit pages themselves, without coming back to us for every change. They own all of it outright: the code, the content and the brand.
Built properly, and easy to find
Design-led still has to be built properly. The site runs on Next.js with server-rendered pages, an optimised image pipeline, structured data and a managed sitemap and redirects, so it is quick for visitors and legible to search engines. GDPR-compliant cookie consent is built in. The result is a fast, professional presence Atlantic Cedar can grow into.
"Having worked with Matt a number of times over the years, we highly recommend Free Thinking Design. They worked extremely hard to bring our vision to life, transforming our old website and designing an entirely new brand identity that uniquely positions us in the marketplace against our competitors. The team worked efficiently throughout, fixing any issues along the way. No query is too big or small."
- Brian Jones, Director, Atlantic Cedar
