From startup to success, we created a WooCommerce e-commerce store for this award-winning business.

Cakehead makes incredibly great brownies and sweet tray bakes (we may have taste-tested a few dozen boxes…), that are easy to order and delivered by post. They pride themselves on not only producing the tastiest treats but also providing the best customer service - which is where Free Thinking Design came in as their online development partner of choice.

The Nitty Gritty

  • ServicesWeb Development
  • CategoryCommercial
  • TypeWordPress E-Commerce

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Optimised WooCommerce store

With a plan to launch a wholesale website, Covid struck, and so we helped Cakehead pivot to a consumer-focus. We created an e-commerce store with optimised checkout experience, gift messaging and delivery date selection.

UX design that flows

Beautiful packaging and presentation requires an equally beautiful website. After considered UX review, the designs were converted into a bespoke and fast site. Catalogue and checkout flows were optimised and transactional emails polished.

Integrated marketing tools

An integrated campaign across social and display advertising drives traffic – as does the huge referral and repeat traffic from delighted customers. We combined email marketing, follow-up on abandoned carts, gift cards, discount codes and more.

Ongoing development roadmap

We made sure there was custom on-demand stock control, reporting and forecasting, using the bespoke React app for order management and despatch. This meant that systems became more efficient, with scalability in mind for future growth.

Free Thinking have been superb, always trying to accommodate our needs and helping with any issues, whether big or small, at the drop of a hat. We really appreciate all of their hard work.


Cakehead lifestyle image
Cakehead products mobile

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