We worked with Instinct to create an impactful, visual and dynamic website to promote the launch of their new polo helmet product
Instinct Polo are a new business with a unique product for sportswear, manufacturing a polo helmet designed to the latest safety standards in the UK. They approached us to create a brochure website which highlights their offering, and explains the benefits of their products to the industry.
The Instinct Polo helmet is a bespoke product with a huge range of options available, so part of the design challenge was to represent this level of choice along with the core principles of a safe and stylish product – a combination of animations, image galleries, subtle revealing of content and structured copywriting delivered this. While the helmet is sold primarily via industry distributors and shops, Instinct Polo wanted to include a simple consumer sales proposition – for this we built a simple configurable order process and PayPal checkout.
