What is Digital Transformation?
Basically, it’s an holistic transformation of your business through the three key pillars where change may be most necessary. The real secret to a successful transformation is the seamless flow to one fully functioning and truly integrated business model.
The starting point is a review of each pillar of your business:
- Process – if your workflows need updating and you have multiple or legacy systems to grapple with every day, adopting digital solutions could save your business time and money. Finding faster ways to collect and process data is going to make your business more efficient and more agile to respond to change when you need to.
- Technology – a robust business infrastructure is key to thriving in a digital age. Migrating to a cloud-based environment will provide also provide the foundation for marketing automation and streamlining systems can dramatically improve efficiencies.
- Marketing – A marketing strategy without digital integration and automation could mean you miss leads, opportunities to cross sell, chances to engage with existing customers and, equally as important, a proper measurement of your marketing’s ROI.