Case Study: Safe Local Trades

Posted 19/04/2013 under General.

From recommended plumbers to painters – fencing contractors to fireplace installers – and everything in between, they are all available

Safe Local Trades

From recommended plumbers to painters – fencing contractors to fireplace installers – and everything in between, they are all available at the click of a button with Safe Local Trades.

Safe Local Trades is a community safety service that protects consumers from cowboy and rogue traders by providing free and easy access to a register of local recommended traders

Hence the importance of a website that’s user-friendly for the consumer, and optimized for the trader.

Safe Local Trades director Eileen Le Voi’s search for a company to re-write the website led her to Peterborough-based Free Thinking Design – following a recommendation from another of the creative company’s clients.

The brief was to totally re-write the website, www.safelocaltrades.com – which was originally launched in 2008.

Eileen said:

“There was a lot of in depth complicated functionality required and it needed to have a search engine friendly framework. With members of the public being our prime users – it needed to be an easy to use and informative website that attracted customer engagement.”

The revamped website includes a series of new and enhanced features, and contains comprehensive local related consumer protection news and advice.

Users of the service can now have their own Customer Area, where they can keep track of all interactions with members from the register, including viewing a list of their text messages, emails and reviews that have been left.

The website also allows traditional business cards to be replaced with free online directory of the user’s favourite tradespeople.

Eileen added: “From the outset I was extremely impressed with their approach to the project, they took the time to understand my business and were always looking for a solution to make life easier for me by automating as much as possible.

“The team were a dream to work with. They made the whole project as pain-free as possible, and ensured the minimum of down-time on my part.

“They were approachable and nothing was ever too much trouble. The fact that the Free Thinking Design office is based close to my own meant that I was able to pop in for a coffee and a chat about the website, and I particularly liked this informal approach.

“The service and the end result is first class and what they delivered was over and above my expectations. Amazingly creative, highly skilled, consummate professionals and genuinely nice guys; I would have no hesitation in recommending Free Thinking Design to anyone.”

Find out more about the Safe Local Trades website here