Peterborough Environmental City Trust (PECT) initially approached us in 2010 to ask us to refine their brand and create their new annual report based on a new, more light hearted and creative approach. Since then we have been asked to design the 2011 Green Festival logo, 64 page brochure and online marketing material. We have also created numerous different posters, adverts, beer mats (promoting the new Peterborough iPhone App) and even biodegradable Chalk Adverts for the city centre.
After redefining the PECT brand, along with new guidelines for us and others to adhere to, we set about creating their Annual Report. We suggested, rather than simply using the logo on the cover, we'd reference it by creating a photo-realistic illustrated version to represent their mission statement and goals. The rest of the 24 page booklet was designed within the brand guidelines we'd set up, while taking every opportunity to be interesting and creative.
When a graphic designer really ‘gets’ your brief it’s a joy to work with them – this is what sets Free Thinking design apart. If you are looking for a team that truly listen to what you want, deliver on time and to budget, are innovative and creative, keep you informed throughout the project, are cost effective, and have a green ethos at their core, I’d definitely recommend them.
Nyree Ambarchian, Marketing & Communications Manager, PECT





