Having been offered a completely blank canvas for the logo design for My-bookclub.com we went through numerous ideas and iterations representing groups of people and more obvious ‘social networking’ iconography before stripping it back and creating a simple, bold and modern icon with a more subtle reference to reading. The feedback has been very positive and it does look great on their promotional bookmarks as well as the website itself.

My-bookclub.com is a dedicated book-orientated social network. The site allows anyone with a keen interest in reading and sharing books to create a profile, easily build a virtual bookshelf (using data from Amazon’s vast database), recommend and review books, find people local to you with the same interests (via integrated Google maps), find and create book clubs, organise events and then continue the conversations online thanks to the many communication options offered (messaging, forum and instant chat).


