The company logo needed to represent the classic Hackney Carriages of London, while also referring to the core of the business, the camera and touch screen inside. We also had to keep in mind that the brand needed to look great on the vehicle itself. We feel the solution, subtly melding the iconic taxi light with a retro TV set, achieves this nicely and makes for a flexible and eye catching identity with a broad appeal.

Cabbiecam.tv was designed to subtly represent the cab itself, via the colour palette and header graphics. The gallery pages pull in video files directly from the camera and allow customers to view private links to their clips as well as share and rate them.
We also designed a number of adverts and flyers for Cabbiecam.tv allowing them to park up and promote themselves at Wedding Fairs etc.


